The Path of Least Resistance
Hi, fellow children’s grief support supporters and blog readers,
I’m so glad you found the Feel Better, Bear website and browsed around. I hope you find our content progressive, informative and valuable. I want to thank you for your time.
I would like to post an update as to our traction in finding the right toy industry “whale” to recognize how the merits and innovation the first self help grief support brand promoting coping skills will offer a win-win situation for investors and end users.
I knew when I started this endeavor to develop and try to license the concept of a fundamental grief support brand for families and grieving children, I was about to embark on the long road of rejection, repudiation and closed doors.
I want you to know, it’s’ okay, I’m not discouraged. I won’t give up on you or my initiatives to produce easily accessible grief support resources that are available to everyone via our trusted national retailers.
This accomplishment will ultimately result in an overall improvement in our nation’s communication taboo’s and stereotypes about death and grief.
Out of respect for your time, I’ll highlight key efforts made to gain the right attention to ultimately launch this brand, plus, the general consensus and overall results.
* Disclaimer: The following description of details are not excuses but, rather, hurdles that I will overcome. Thank You. kj
SPOILER ALERT! I’M DOING IT ALL WRONG! lol lol lol
Just like the “Sharks” on the popular TV show, Shark Tank, investors prefer/expect an entrepreneur to already have a proven, profitable product on the market versus making an investment in an idea that could flop. Most of the toy industry licensing companies that I have approached have the same or similar expectations.
In the beginning of this journey, I consulted two of my intelligent egghead friends and put together a business plan I was comfortable with and proud of.
That plan included the steps and funding to manufacture the character bear, book and box.
As so many other entrepreneurs in this business, I was burned by a manufacturer in North Carolina. The guy pulled the bait and switch on me. He first furnished beautiful samples to get my order. Then, what he gave me was rudimentary plushes that Good Will Charity Foundation wouldn’t even take.
PLAN B: DAMAGE CONTROL
This occurrence called for repair and reorganization. While that is not a speedy process to achieve, I brainstormed other, less risky, ways to accomplish my goals.
Participating in funding campaigns is a great idea. I would LOVE to do that. The problem holding me up there is I need sourcing lined up to execute the process upon being funded.
My diligent attempts to find a trustworthy manufacturer I’m comfortable have failed me so far.
PLAN C: IF THERE’S A WILL THERE’S A WAY
I have been successfully networking in shopping for a licensing opportunity for this idea (AKA, the path of least resistance and risk) that has gained the attention from some big toy industry licensing companies.
I have obviously been unsuccessful at creating enthusiasm and confidence for this “white space.” Industry lingo for under developed areas.
THE VOTES ARE ALL IN:
… And we have some varying remarks from our whales.
I’ve been told unless I can create some characters to go along with Feel Better, Bear for a cartoon program so the manufacturer can sell brand extensions such as lunch boxes, sleeping bags, and back packs, they are N.I.
Mostly, I have been told I should corroborate with charities to donate my bear and book to children’s hospitals and non-profit facilities.
One person told me donating plushes to a children’s charity is a waste of time because “ALL” toy manufactures donate all of their unsold toy and plush inventory every year to children’s charity’s..
PLAN D: BACK TO THE DRAWING BOARD
I have not given up on the option of manufacturing and selling my products myself.
I’m currently and continuously seeking exposure and opportunities for kids grief support.
I will achieve these goals one day that will help heal millions of people suffering with the turmoil death and loss affects on us.
The Feel Better, Bear Children’s Self Help Grief Support brand’s goal is to provide EASY ACCESS for EVERY PERSON who is suffering and needs help coping with grief.
Our company’s plan is to donate a portion of every Feel Better, Bear purchase to the Bryan Kirk Jackson Foundation for Grieving Children. This foundation will be a key contributor and donate(r) to Bo’s Place in Houston, Texas. It’s a prominent and phenomenal non-profit grief organization that helps thousands of people every year.
Thank you for your interest and reading this article.
More again soon.